Dan
Mor
product
Designer
Character design
Assured Allies provides caregiving services for aging people. I was asked to develop and add illustration language to their brand. In the illustration process I designed diversed families the convey that relationship between and caregiver and the care recipient. In addition I designed scenes showing different aspects of the caregiver life.
Branding & identity
Pairsonal is a virtual fuel company that provides services for fuel consumers, fleet managers and fuel companies. I designed their branding and marketing website. For designing the logo I took inspiration from vehicle world.
Fleet manager design
Private family network
Babyface is a family network for adults, helping them treasuring their children moments.
The design process began with conducting focus group with seniors & parents understanding their needs and pains. afterwards I defined the personas and created 2 possible flows for the user experience for A/B testing. Having the preferred flow, I defined the product specifications for MVP. Then I designed detailed wireframes and created the graphic language for the app. I created an interactive mock with invision and we tested it on potential users.
The logo and color palette ware chosen based on values: simple, homely, childish and yet mature
IT made easy
Soluto let people help others with their PC issues.
When I worked there, I designed various versions of  homepage for A/B testing to decide which one convert more users to signup. In addition, I tested different changes on pricing page to get more buying users to product.
Most of marketing materials I built myself in HTML/CSS.
Sharing data with world
One of the projects in Soluto was the PC genome. The goal was to take aggregated PC data from users in the app and create statistic web pages spreading the knowledge. two of them were the application page and windows 8 page.
The design process required to solve many edge modes and confront with technical limitations. You can read more about it in the case study.
Read Case study
Brand illustration
Peninsula Group provides commercial finance solutions to businesses in Israel. For this client, I developed an illustration language, based on monochromatic, elegant and clean vector line art.
Reduce the noise
Microsoft Advance Threat Analytics (formerly Aorato), is helping security people detect cyber attacks in their organisation based on machine learning and anomalous behaviour,
When I redesigned the product I wanted to tell a unique story of each attack, focusing on what important, and making it easy to investigate.
Watch Demo
Old UI
New UI
Telling attack story
As I researched the attacks, I came up with the basic structure containing the elements of sources, action, resources and domain. The goal was to create an infographic template which is flexible enough to contain all attacks and yet be easy to develop with the technical limitations.
LittleHero :
Smart Clothing
On 2016 I participated in Microsoft oneweek Hachathon. Me and my team wanted to create a wearable device for autistic children, to help them communicate with their surrounding. I was the designer of the team and I designed the shirt with touchable symbols, which were sewed with conductive thread.
The project won the Hackathon in "People with Disabilities" category.
Herzl 10 St.
Herzl 10 Street was my final project in visual communication studies. It is a children's book describing six different family units: two single-parent families, two families of single-sex, heterosexual family, and family of parents who live separately.The book includes paper dolls of the characters, which the child can cut and paste.
Importance of this book is the education of children for tolerance and providing a sense of security with their family unit
Illustrations for a famous israeli children book - "Apartment for rent"
Illustrations for a children book of teeth fairy
Illustrated branding for burger chain

Experienced User Experience Designer with a demonstrated history of working in the computer software industry. Skilled in Wireframing, Prototyping, User Experience, Branding & Identity, and Mobile Design. I also do UX research such as: user testing, focus groups, interviews and usability testing.

Contact me :)
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